Why we are asking you to subscribe?
We have long had the idea of a community app, one that facilitates payments and engagement and this is the next step in that journey.
Deli Dividends is an add-on to our mailing list – being able to communicate with our customers is our single biggest digital asset and in the age of social media it allows us a wider reach than ever before – but this content is distributed by algorithms, and your inbox decides what is spam and what you ‘should focus on’
Deli Dividends will allow us to hand deliver our content; our offers and invites to you. Over the years we’ve grown our mailing list one customer at a time, and thanks to each and everyone of you. However, in this new era of AI the bulk email provider we use, Hubspot, prioritises engaged customers.
What does this mean? – It means that when we send bulk email, Hubspot decides who is likely to open and read it. If not enough recipients engage, then spam filters determine that the content is probably junk and it won’t get delivered to your ‘priority’ or ‘focused’ inboxes.
Therefore to minimise the chance of an email being flagged as junk by spam filters, Hubspot simply won’t send it to unengaged email addresses – you know, that old yahoo one you use when signing up to mailing lists.
A subscription to Deli Dividends, will make sure your email gets hand-delivered.
More than just a priority booking service – more of a building society.
Maybe it’s not a subscription after all, maybe it’s a way to bank a few pounds each month to pay for that bottle of wine you’ve coveted but never justified.
If every active customers on our mailing list only used Deli Dividends to purchase just one quiche a month from us and nothing more, it would quickly build significant value into the loyalty scheme.
Help us trial more new, innovative and local products
Once we have a critical mass of subscribers, we can start to roll out bigger bonuses and dividends, but remember, just like your building society account, the money you pay in, stays in until you spend it – it’s our job to tempt you to spend it, with more new innovative and local produce.
The gift that keeps on giving …
Since the Deli Dividend subscription is, in its simplest form a savings stamp, it means your dividends are your prize. As our number of subscribers grow, so the value of the prize fund can grow. At 100 subscribers we can raffle off a bottle of wine. But at 1,000 subscribers we can raffle off a whole case – every month!
To get to 1,000 subscribers we are going to have to rely on the social media algorithm to spread the word – or perhaps not – gifting ‘shares‘ in Deli Dividends might be the perfect gift, a chance to win a prize from the deli every month, and at the end of the year a cracking bottle of wine delivered to the lucky recipient.
Thanks for reading this far, hopefully there is enough here to warrant you heading over to the subscription page and signing up.
